Operation

SEM (Search Engine Marketing)

SEO (Search Engine Optimization) and training
Search engine advertising (Google / Baidu / 360 / Sogou / Shenma / Bing)

Full-network Marketing

Content creation — advertising copywriting
Campaign planning
Channel promotion — WeChat, Weibo, Zhihu, forums, blogs, email, encyclopedias, document libraries, Q&A

Data Analysis

Official website
Business intelligence
Traffic

Performance Evaluation

Key metric definition
ROI modeling